Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.

Bar none, the biggest objection a customer ever raises is price. Often they don’t compreh value of your solution, therefore concluding that the number you’ve quoted is completely arbitrary.

Bar none, the biggest objection a customer ever raises is price. Often they don’t comprehend the value of your solution, therefore concluding that the number you’ve quoted is completely arbitrary, maybe even greed-based. It’s true that today’s customers exist in a climate of global competition; they know how to “Google it,” etc. But information isn’t always knowledge, so they’re not nece…